In the past I always used eyeshadow & a brush to fill in my brows. I like that the pencil has spooly on one end to brush out the brows. I also like that pencil doesn't need to be sharpened. It definitely does the job but my favorite part it's that you build up to how dark you want your brows. It's gradual and not too obvious but can go very dramatic if you want to. Also it stays in place!