Kelley Baker is a makeup artist turned brow expert and celebrity brow artist. In addition to her unparalleled talents and unique brow shaping technique, Kelley has expanded her brand to include a social media maven and beauty product development specialist. Regularly engaging with fans and clients, posting photos on social media, providing tips and tutorials on her social channels and teaching master classes across the country, Kelley has become one of the most sought after arch artists in the industry and has been revered in the press by outlets including VOGUE, InStyle, PeopleStyle, PopSugar and Cosmopolitan amongst others.

She has created innovative high-quality products including brushes, highlighters, and powders that stand out amongst others in the marketplace.

Kelley has become the go-to brow girl for some of today’s most popular editors, influencers and celebrities. Her celebrity clients include Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kylie Jenner, Lucy Hale, Shay Mitchell, Lea Michele, the Real Housewives and many more!

Kelley Baker is passionate about empowering women. As a woman, she knows that when we look good, we feel good, and it’s that confidence that she strives to bring out in every woman she crosses paths with.

After striking out on her own to create her own brand, Kelley’s expertise and attention to detail quickly earned her loyal clientele, which expanded rapidly through word of mouth and soon she had to bring on staff to help her handle all those coming in to get those signature Kelley Baker Brows.

3 salon expansions later and countless satisfied customers, Kelley has made it her mission to inspire other women entrepreneurs, giving master classes in major cities, and leaving a trail of flawless arches in her path.


Brow Transformation

Award-winning arch and celebrity makeup artist, entrepreneur, and social media beauty maven, Kelley Baker, knew her calling early on after witnessing the confidence boost each of her clients left with after she had transformed their brows. Over fifteen years later, she is now known as one of the world’s most coveted celeb arch artists, with a reputation for shaping brows in a manner that can only be described as perfection.Kelley has a knack for social media and utilized the Instagram platform, sharing her world as a brow artist by posting real-time images and videos of her clients in her chair. Kelley’s charisma and amazing brow transformations quickly turned her into a social media sensation and developed a loyal following of over 750,000 fans, setting the internet on fire with perfectly shaped sleek brows desired by women around the world.



Kelley’s proprietary waxing, tweezing, trimming, and filling technique is highly sought after by industry professionals worldwide. Kelley believes in empowering women and for years she has been teaching live master classes in the beauty industry trade show circuit. Venues are packed to capacity just to see her in action. Due to popular demand, Kelley travels the country teaching brow shaping master classes and empowering women in the brow business to build their own success while reminding them to be strong and love themselves.


Another of Kelley’s many talents is product development. When it comes to product performance, just like her brow shaping, Kelley is set on perfection. Unlike many cosmetic companies, Kelley does not put her name on products manufacturers bring to her. Kelley puts her name on products she has developed and uses herself at her salon. She spent years on color and formula development as well as the engineering of her brushes, selecting the highest quality vendors to partner with. Each and every product Kelley brings to the market has been truly tried and tested at her salon to ensure they deliver exceptionally.



A Kelley Baker brow has a very distinctive, natural look. Kelley is a minimalist and a stickler for straight lines. She believes the key to a sleek, natural brow is not overdoing it with the product. Her signature collection of brow products was created to subtly enhance the brows in a soft manner without them looking drawn on.

The brows are the focal point of the face and an overdone brow can make you seem unapproachable. After Kelley finishes shaping a client’s brows, she has them hold up a mirror to watch her apply the most important finishing touches so they can achieve the same perfect look at home. Everyone would love to have a Kelley Baker Brow Salon® in their hometown but for the many without that luxury, whether you have thick unruly or light sparse brows, Kelley Baker Brow® brow products empower your inner arch artist and deliver perfection.