Section
Drop element here!

3 TIPS FOR CAMERA-FRIENDLY BROW & EYE MAKEUP

We’ve all been there – you’re on your 12th selfie with your BFF, and you just can’t seem to get it right.

The struggle is real!

It’s hard not to be overly critical of every photo you take – especially when our social feeds serve countless images of picture-perfect influencers and celebrities who make it look so natural and effortless. But you know it’s not, right?

Take it from us – a good deal of time and effort typically goes into each of those perfect shots. The makeup, lighting, face angle, camera angle – they all play a big part in creating picture perfection.

So, what if you could achieve that same Insta-worthy look in your photos – every time? Sign me up, right?!

As brow babes by trade, we know first-hand that many people struggle with creating picture-friendly makeup – so we’re here to help you learn how to fix eyebrows (and eyes!) in photos. You don’t need a make-up artist to put your best face forward in your snaps. All you need are a few professional makeup tips for photography and insider tricks to be picture-perfect in every shot.In this eye makeup tutorial, we’ll dish on picture-friendly makeup tips for – you guessed it – the eyes and eyebrows. As the dominant features of your face, properly defining and highlighting this area can transform your look – and improve your snaps. We’ll look at how the eyes and eyebrows affect your photos and share Kelley Baker-approved eyebrow and makeup tips for making your eye area Insta-amazing every time.

HOW YOUR BROWS AND EYE MAKEUP AFFECT THE PHOTO

Nailing your eye and brow makeup can make or break your pictures. No matter how perfect you look in person, it’s never precisely duplicated by the lens. Typically, a camera lens will wash out and flatten your features to some degree, so using the right tools and techniques to create depth and dimension around the eye can transform how you look on screen.

It’s also about looking put together and polished naturally. The trick is to look like you’re not wearing makeup, right? For example, a thicker, groomed brow can take years off your face and set the stage for eyes that pop. However, it should be subtle, not overpowering. Similarly, improving your eyes on camera involves softly shading and highlighting to enhance, not overwhelm. Using the proper technique and the right brow and eye makeup for photography will make your eyes naturally pop in photos – even if they’re on the smaller side. So, ready to break down Kelley’s photoshoot makeup tips?

Let’s do this!

ACHIEVING CELEBRITY-STYLE BROW LOOK

Let’s be clear – no one has naturally perfect eyebrows. All of us need a little grooming to achieve perfect camera-ready brows. Whether it’s eyebrows that look uneven in photographs, brow areas where hair doesn’t grow, or just sparse brows overall, it takes care and maintenance to get a picture-worthy set.

To get started on perfecting your eyebrows for the camera, you first need the right tools. Kelley suggests a highlighter, a highlighter smudge brush, and an eyebrow powder or brow pencil that complements your coloring. You can get most of these in one of Kelley’s eyebrow kits, like her Daily Essentials Kit. If you aren’t sure where to start with shaping, check out one of KBB’s earlier posts to find the right brow shape for your face shape.

Once you have your brows shaped and ready, it’s time to fill and highlight them to perfection. For example, in this video, Kelley demonstrates how to apply highlighter around your eyebrows and other tips for making thinner brows look naturally fuller. Check it out and master how to create amazingly picture-perfect brows without the dreaded “drawn in” look.

As you can see, it’s essential to use the right products and techniques to achieve symmetry and keep your eyebrows from looking uneven in pictures. If self tweezing scares you, and you’d prefer to wait for professional help, check out Kelley’s Best of Brows Kit, which includes the tools you need to tame and conceal an unruly brow until you can make a salon visit.

PICTURE FRIENDLY EYE MAKEUP TIPS

Now, let’s talk about how to do your eye makeup for pictures. Like brows, it’s all about highlighting areas of the eye to make them pop. Start with a neutral color close to your skin tone and apply it evenly over each eyelid to even them out.

Add a darker shadow to the creases where your eyeball and brow bone meet. Darkening this area adds depth and makes your eyes pop.

Now, use a highlighting shadow on the inside corners of your eye to lighten the darker areas. Like the eyebrows, gently blending these shadows will create a soft, natural look while also making your eyes appear bigger and brighter.Once your lids are blended and beautiful, use a thin brush to apply a dark shadow to your eyelids right at the lash line – getting as close to the top eyelashes as you can. Think of it almost like pushing the shadow into your lash line while lining them. Lining this area frames the eyes, as well as makes the lashes appear fuller. You can do the same thing to the bottom lashes – just be sure to gently blend it in to achieve a softer line and natural look.

Now, use an eyelash curler to gently curl your lashes up by starting at the base and working toward the middle using gentle, even squeezes.

The next step to perfect, picture-friendly makeup is to apply mascara evenly over your lashes. Start at the base and gently wiggle the lash brush up to create separation and avoid clumping. A second coat may be needed to coat them all and create full lashes evenly, but let the first coat dry before applying the second.

Finally, gently press a concealer into any area under the eye that needs smoothing and evening out. We suggest using the KB highlighter smudge brush for a smooth, even application. Once that’s done, your eyes are ready to wow the camera!

Best of Brows Kit
Best of Brows Kit
R-BBK-001 R-BBKL-001
R-BBK-001
detail R-BBK-001
detail R-BBKL-001
R-BBK-001 R-BBKL-001
R-BBKL-001
R-BBK-002 R-BBKL-002
R-BBK-002 R-BBKL-002
 R-BBKL-002 R-BBKL-001 R-BBKL-003
R-BBK-002 R-BBKL-002
detail R-BBK-003
R-BBK-003 R-BBKL-003
R-BBKL-003 R-BBKL-002
R-BBK-003 R-BBK-001 R-BBK-002
R-BBK-003 R-BBKL-003
R-BBKL-001 R-BBKL-002 R-BBKL-003 R-BBK-001 R-BBK-002 R-BBK-003
R-BBK-001 R-BBK-002 R-BBK-003 R-BBKL-001 R-BBKL-002 R-BBKL-003
R-BBK-003 R-BBK-002
R-BBKL-003
blonde-shade
dark-brown-shade
brown-shade
light-shade
tan-shade
Best of Brows Kit
Best of Brows Kit
R-BBK-001 R-BBKL-001
R-BBK-001
detail R-BBK-001
detail R-BBKL-001
R-BBK-001 R-BBKL-001
R-BBKL-001
R-BBK-002 R-BBKL-002
R-BBK-002 R-BBKL-002
 R-BBKL-002 R-BBKL-001 R-BBKL-003
R-BBK-002 R-BBKL-002
detail R-BBK-003
R-BBK-003 R-BBKL-003
R-BBKL-003 R-BBKL-002
R-BBK-003 R-BBK-001 R-BBK-002
R-BBK-003 R-BBKL-003
R-BBKL-001 R-BBKL-002 R-BBKL-003 R-BBK-001 R-BBK-002 R-BBK-003
R-BBK-001 R-BBK-002 R-BBK-003 R-BBKL-001 R-BBKL-002 R-BBKL-003
R-BBK-003 R-BBK-002
R-BBKL-003
blonde-shade
dark-brown-shade
brown-shade
light-shade
tan-shade

Best of Brows Kit

If you're looking for a way to keep your brows on point between wax appointments, Kelley Baker Brows has got you covered.

This kit is everything you need to get perfect, sassy eyebrows - including a Brow Defining Pencil, Brow Powder Duo and Tinted Brow Gel.

Plus, the Highlighter Pencil and Pink Sharpener add an extra touch of cool. And the Brush Set ensures that every hair is in place.

So go ahead and rock those killer brows like the badass babe you are!

Our promise is simple – to lead the brow industry with truly tried and tested professional quality products that deliver the best results. When you see the Kelley Baker heart, you can trust she poured her heart into every detail of development to bring you only the best.

CHECK OUT OUR PRODUCTS

"The products are very easy to sell when I show my clients how to use them. It’s an important step in my service to show my clients how the products take the brow shape to the next level. They love that they leave my studio with a finished look. I enjoy having the products available in my studio to make it convenient for clients but also for the extra income it provides."

– @jodycruzbeautybrows

thumbnail detail R-BP-004
detail R-BP-004
detail R-BP-004
detail R-BP-004
detail R-BP-004
thumbnail  detail R-BP-005
detail R-BP-005
detail R-BP-005
detail R-BP-005
detail R-BP-005
blonde-brown-shade
dark-brown-brown-shade
Brow Powder Duo
Brow Powder Duo
thumbnail detail R-BP-004
detail R-BP-004
detail R-BP-004
detail R-BP-004
detail R-BP-004
thumbnail  detail R-BP-005
detail R-BP-005
detail R-BP-005
detail R-BP-005
detail R-BP-005
blonde-brown-shade
dark-brown-brown-shade
Brow Powder Duo
Brow Powder Duo

Brow Powder Duo

Camo-Light Highlighter with cap off
camo-light highlighter light color with sharpener
detail R-HP-001
detail R-HP-001
detail R-HP-001
detail R-HP-001
thumbnail detail R-HP-002
detail R-HP-002
detail R-HP-002
detail R-HP-002
detail R-HP-002
light-shade
detail R-HP-002
tan-shade
Camo-Light® Highlighter Pencil
Camo-Light® Highlighter Pencil
Camo-Light Highlighter with cap off
camo-light highlighter light color with sharpener
detail R-HP-001
detail R-HP-001
detail R-HP-001
detail R-HP-001
thumbnail detail R-HP-002
detail R-HP-002
detail R-HP-002
detail R-HP-002
detail R-HP-002
light-shade
detail R-HP-002
tan-shade
Camo-Light® Highlighter Pencil
Camo-Light® Highlighter Pencil

Camo-Light® Highlighter Pencil

thumbnail detail R-BR-004
Brush Set
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004
thumbnail detail R-BR-004
Brush Set
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004
detail R-BR-004

Brush Set

Let's TEXT!

Get how to videos, discount codes, and more! 

Kelley Baker is a makeup artist turned brow expert and celebrity brow artist. In addition to her unparalleled talents and unique brow shaping technique, Kelley has expanded her brand to include a social media maven and beauty product development specialist.

Regularly engaging with fans and clients, posting photos on social media, providing tips and tutorials on her social channels and teaching master classes across the country, Kelley has become one of the most sought after arch artists in the industry and has been revered in the press by outlets including VOGUE, InStyle, People, Style, PopSugar and Cosmopolitan amongst others.

Our Founder is on a Mission

Kelley Baker is passionate about empowering women. As a woman, she knows that when we look good, we feel good, and it’s that confidence that she strives to bring out in every woman she crosses paths with.

After striking out on her own to create her own brand, Kelley’s expertise and attention to detail quickly earned her loyal clientele, which expanded rapidly through word of mouth and soon she had to bring on staff to help her handle all those coming in to get those signature Kelley Baker Brows.

3 salon expansions later and countless satisfied customers, Kelley has made it her mission to inspire other women entrepreneurs, giving master classes in major cities, and leaving a trail of flawless arches in her path.

We’re passionate about supporting women entrepreneurs branching out and getting into the industry, and we want to help give you the tools to succeed. Our Master Classes are an insightful peek into the mind of Kelley Baker, as she gives a live demonstration and shares her personal tips and tricks of her trade.

Have you ever wanted to learn from the best to get the best results?

Learn the most coveted secrets of the industry from Kelley Baker, the world’s most renowned celebrity arch artist. From wax, trim, tweeze, and fill – Kelley teaches the foundational skills needed to assess and execute flawless eyebrows.

Learn how to achieve the best shape and which products and tools to us, as well as insider tips and tricks such as accentuating an arch and disguising imperfections. Kelley's no-nonsense approach will simplify your regimen and beautify brows with mistake-proof products and skilled tricks of trimming designed to:

  • Improve your brow service results
  • Increase your revenue
  • Easy to use for clients
  • Expert shade development for perfect shades for every skin tone and hair color
  • And most importantly, your clients will love you!

Get Schooled in the Art of Brows

The beauty of the process is Kelley’s careful eye and natural gift for brows. We’re passionate about spreading the knowledge and know-how to help salon owners and makeup artists learn the technique behind some of the most coveted brows in Hollywood.If you’re looking to up your game and perfect your execution, mastering the Kelley Baker process is your next step. Sign up for our classes here and join the KB squad.

Private Training
Private Training
Private Training
Private Training

What our students are saying about our training...

"Continuing education is so important to me and learning from someone so well established in the industry was such a cool experience."

@heavenleannluna

"Education is a never ending thing, in this industry you have to keep learning and growing! Honestly never thought I’d be here where I am today and so grateful for the lesson and the journey through it all"

@glambymanni

Elevate your skills with the Master Brow Artist featured in these publications

Learn About Training with Kelley

If you want the perfect brow, you need the perfect product.

When it comes to product performance, just like her brow shaping Kelley is set on perfection. Unlike many cosmetic companies who put their name or logos onto products that are brought in by manufacturers (and sometimes not even directly), this beauty pro develops every single one of them herself at her home base--the studio she built from scratch with hard work and dedication!

Her work has been featured in the pages of magazines, websites, movies, and television and she spent years perfecting the colors, formulas as well as designing her brushes. She selected top vendors in Korea, Germany, and Italy to partner with so that every product delivered is of exceptional quality which can be attributed entirely from these collaborative partnerships.

We're committed to producing products that you can feel good about using. We use natural ingredients, avoid harmful chemicals like parabens and animal testing – even if it means cutting out some unnecessary packaging!

thumbnail detail R-DP001
R-DP001  R-DP002 R-DP003 detail
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP003
thumbnail detail R-DP002
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
dark-brown-shade
blonde-shade
brown-shade
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
thumbnail detail R-DP001
R-DP001  R-DP002 R-DP003 detail
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP001
detail R-DP003
thumbnail detail R-DP002
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
dark-brown-shade
blonde-shade
brown-shade
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil
Brow Defining Pencil

Brow Defining Pencil

thumbnail detail R-GS-001
Peptide Brow and Lash Serum
Peptide Brow and Lash Serum
detail R-GS-001
detail R-GS-001
detail R-GS-001
detail R-GS-001
detail R-GS-001
thumbnail detail R-GS-001
Peptide Brow and Lash Serum
Peptide Brow and Lash Serum
detail R-GS-001
detail R-GS-001
detail R-GS-001
detail R-GS-001
detail R-GS-001

Peptide Brow and Lash Serum

Say goodbye to bad brows and hello to new found confidence!

Join KBB for new videos, product tips, discount codes, and more!

Get connected to kbb
Please keep in mind that results vary with our products. While testimonials come from customers, partners, and artists, they do not guarantee specific results.