{"title":"WHAT'S NEW","description":"","products":[{"product_id":"brush-set","title":"Brush Set","description":"\u003cp\u003eThese brushes were developed for precision and ease of use.\u003c\/p\u003e\n\u003cp\u003eThe Highlighter Smudge Brush is firm, with short bristles, and the thickness of filaments in the brush are designed to enable effortless blending of product to create seamless lines under the brow.\u003c\/p\u003e\n\u003cp\u003eThis Angle Spoolie Brush is perfect for the precise application of brow powder; flip to the spoolie side to gently brush product through brow hairs, sweeping up into place.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKelley Baker products are Leaping Bunny cruelty-free certified.\u003c\/p\u003e\n\u003cp\u003eHighlighter Smudge Brush: 7 x 0.25 x 1.75 in\u003cbr\u003eAngle Spoolie Brush: 7 x 0.25 x 1.75 in\u003c\/p\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":40040017461380,"sku":"R-BR-004","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/BrushSet_1080x1080_3556b501-0aa8-42f7-a1ef-0d9e77536f6b.png?v=1784052517"},{"product_id":"spooly-brush","title":"Angled Spoolie Brush","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eThis Angled Spoolie Brush is perfect for precise uniformed powder distribution, as well as applying gel or wax setting products. Plus, it's made from 100% DuPont Natrafil® filaments making it vegan and cruelty free. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #eb5197; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eHow To Use:\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eUsing the \u003cmeta charset=\"utf-8\"\u003espoolie side, gently brush the brow hairs into place. Using the angled side of the brush, tap the brush into your desired shade of Brow Powder Duo, then apply to the brow in short quick strokes, using the \u003cmeta charset=\"utf-8\"\u003espoolie end to brush product through evenly. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #eb5197; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eTip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eThis brush can be used for dry or wet applications.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 5;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003eKelley Baker® products are Leaping Bunny cruelty-free certified\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":41019020214404,"sku":"R-BR-011","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/DisposableBrushPack_d42ec2bd-8cf1-4d0a-8ea9-547c1a0cc8be.png?v=1784052634"},{"product_id":"tweezers-with-pouch","title":"Tweezers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003eThese new and improved Tweezers are a game changer. Their sharp slanted edge is designed for precision and accuracy, making even the tiniest hair easy to tweeze\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe laser engraving stands \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eout on \u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003etop of the sleek black plasma finish\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eComes in a pink case to protect the tweezers and so they stand out in your \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003emakeup bag.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":41222230278276,"sku":"R-NTWZ-100","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/Tweezerpocket.jpg?v=1784054753"},{"product_id":"kbb-scissors-with-pouch","title":"Scissors","description":"\u003cdiv\u003eThese Kelley Baker scissors were designed with precision in mind and they are all the hype. With ergonomic finger loops and fine tipped blades, they offer unparalleled accuracy and control. These curved scissors are made from titanium to ensure longevity in their use, with a sleek black plasma finish and laser engraving for a pop factor. Comes in a pink case to protect the scissors and so they stand out in your makeup bag.\u003c\/div\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":41222231752836,"sku":"R-NS-100","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/Kelley-Baker-Scissors-Pink-Pouch.jpg?v=1784054781"},{"product_id":"kbb-scissor-and-tweezer-set-with-pouch","title":"Scissor and Tweezer Set","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe essential tools for the professional. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch2\u003eKelley Baker Scissors\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eThese scissors were designed with precision in mind and they are all the hype\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eWith ergonomic finger loops and fine-tipped blades\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ethey offer unparalleled accuracy and control. These curved scissors \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eare made from titanium to ensure longevity in \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003etheir \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003euse\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003ewith a \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003esleek black plasma finish and laser engraving for a pop factor. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eComes in a pink case to protect the scissors so they stand \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eout in your makeup bag. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003eHOW TO CLEAN:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSpray your scissors with alcohol or disinfectant generously after each use. Wipe down all areas and then pat dry with a clean towel. Do not soak in barbicide or disinfectant for more than 10 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eKelley Baker Tweezers\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eThese new and improved Tweezers are a game changer. Their sharp slanted edge is designed for precision and accuracy, making even the tiniest hair easy to tweeze\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eThe laser engraving stands \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eout on \u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003etop of the sleek black plasma finish\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eComes in a pink case to protect the tweezers and so they stand out in your \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003emakeup bag. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHOW TO CLEAN:\u003c\/h3\u003e\n\u003cspan\u003eSpray your tweezers with alcohol or disinfectant generously after each use. Wipe down all areas and then pat dry with a clean towel. Do not soak in barbicide or disinfectant for more than 10 minutes.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":41222238503044,"sku":"R-NTWS-200","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/Kelley-Baker-Scissors-Tweezers-Combo-Pink-Pouch.jpg?v=1784054777"},{"product_id":"new-mini-tweezers","title":"NEW! Mini Tweezers","description":"\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003eMini Tweezers\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003eSmall but mighty—our Mini Tweezers are the perfect tool for brows on the go. Crafted with ultra-precise, hand-slanted tips, they grab even the finest hairs with ease. The compact size makes them travel-friendly and ideal for touch-ups between appointments, while the sleek design reflects Kelley Baker’s signature artistry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePro-Artist Precision:\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Hand-filed, slanted tips grab every hair—thick or fine—on the first try.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eSignature Kelley Baker Quality:\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Designed by the celebrity brow artist trusted by Hollywood’s top faces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eSleek \u0026amp; Comfortable:\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Lightweight with an easy-grip finish for control and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eLong-Lasting Performance:\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Durable, professional-grade stainless steel that stays sharp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eTravel \u0026amp; Touch-Up Ready:\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Perfect for at-home shaping or quick brow fixes on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":51104340508804,"sku":"R-MINITW-001","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/IMG-8985.png?v=1784054720"},{"product_id":"new-laminade-brow-lamination-all-day-hold","title":"NEW Laminade Brow Lamination All Day Hold","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing the \u003c\/span\u003e\u003cspan\u003eNew \u0026amp; Improved Kelley Baker Laminade Brow Lamination Gel\u003c\/span\u003e\u003cspan\u003e — new formula, same iconic results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWant that lifted, laminated brow look without the salon service, upkeep, or harsh chemicals? Kelley Baker has you covered. Laminade delivers a sleek, feathered, full-brow finish with a flexible, all-day natural hold that keeps brows perfectly styled from morning to night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight yet powerful, this clean, high-performance formula is made with sustainably sourced ingredients and contains \u003c\/span\u003e\u003cspan\u003ezero harmful chemicals\u003c\/span\u003e\u003cspan\u003e, so your skin stays safe, healthy, and happy — while your brows stay effortlessly flawless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIncludes a multi-use KBB brow brush applicator housed in a sleek crystal tube for precision, styling, and longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003eGives instant fullness + lamination effect\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003eAll-day natural hold without stiffness or flakes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003eSalon-inspired results at home\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cspan\u003eClean, skin-friendly formula\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Italy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeaping Bunny Certified (Cruelty-Free)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kelley Baker Brows","offers":[{"title":"Default Title","offer_id":51477709553796,"sku":"R-LAM-001","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/files\/13AAB9EE-F2B0-4DC5-9F59-29BD0F4C8CFA.jpg?v=1768877729"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/7723\/7892\/collections\/new-collection.webp?v=1784062624","url":"https:\/\/www.kelleybakerbrows.com\/collections\/whats-new.oembed","provider":"Kelley Baker Brows","version":"1.0","type":"link"}